Electoral intelligence · Latin America

Political strategy needs technology. And behind the technology, a strategist.

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AG A product of Guzmán Estrategia
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The platform

Five fronts. One single intelligence.

From protecting the vote to persuading the voter. Centinela covers the entire chain of a modern election, with data down to the smallest unit: the polling table.

01

Protect the vote

Auditing of E-14 tally sheets, parallel counting and witnesses at every table. Fraud doesn't get through.

02

Data analytics

Microsegmentation table by table: opinion versus political machine, profile and results projection.

03

Ground strategy

Data to negotiate with leaders and the machine where the election is truly decided.

04

Field strategy

Territorial deployment driven by intelligence: every team where it matters most.

05

Digital strategy

The right message to the right voter. Precision persuasion, not noise.

How we work

From data to victory, in four phases.

A proven method that turns millions of electoral data points into campaign decisions — territory by territory, table by table.

01

Diagnosis

We microsegment the territory table by table: opinion versus political machine, electoral strongholds, affinities and sociodemographic profile.

02

Strategy

We turn the data into a plan microsegmented by zone: recall messaging pillars and priorities across ground, field and digital.

03

Deployment

We execute: content by microsegment, targeted fieldwork, leaders and databases via WhatsApp and Telegram.

04

Election Day

We safeguard the vote: auditing of E-14 tally sheets, parallel counting, coordinated witnesses and table-by-table assurance.

14
Latin American countries
Table
the smallest unit we analyze
360°
ground · field · digital · auditing
24/7
monitoring on election day
Microsegmentation · country by country

One intelligence. Each country, its own map.

Centinela microsegments the electorate polling station by polling station across Latin America. We don't replicate formulas: we read each territory in its exact context.

Live signal

Colombia

Regional · October 2027
Polling stations monitored13,488
Tables microsegmented121,000
Witness coverage94%
Opinion 54%46% Machine
Continent→Country→Polling station→Table
The smallest decision unit is the table. Tap a country.
Simulator · your campaign

See Centinela in your election.

Choose your country, your territory and the office you're running for. In two clicks we show you —concretely— how we would run your campaign, microsegmented down to the table.

Andrés Guzmán
Andrés Guzmán
The strategist behind it

Behind every algorithm, a human decision.

Centinela is not just software. It's the political judgment of Andrés Guzmán —lawyer and strategist— turned into a platform. Behind every data point there is discernment; frontier technology directed by someone who understands how an election is won.

Andrés Guzmán
Lawyer · Political strategist · Guzmán Estrategia
GenevaMadridWashington D.C.Bogotá
www.andresguzman.law →
Contact

Let's talk about your next election.

We serve campaigns, parties and coalitions across Latin America. Tell us the country, the office and the date; we'll show you what Centinela can see before anyone else. Absolute confidentiality.

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